Elevated with Brandy Lawson

Mastering Client Engagement in Kitchen & Bath Design: The Power of Sales Systems

January 15, 2024 Brandy Lawson Season 5 Episode 17
Mastering Client Engagement in Kitchen & Bath Design: The Power of Sales Systems
Elevated with Brandy Lawson
More Info
Elevated with Brandy Lawson
Mastering Client Engagement in Kitchen & Bath Design: The Power of Sales Systems
Jan 15, 2024 Season 5 Episode 17
Brandy Lawson

GET IN TOUCH
💡Learn how to hire and work with experts: https://higherhelpbook.com
⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com
🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com

FOLLOW US ON SOCIAL
LinkedIn: https://www.linkedin.com/company/fieryfx
Facebook: https://www.facebook.com/fieryfx
Instagram: https://instagram.com/fieryfx
YouTube: https://youtube.com/@thefieryfx.

Show Notes Transcript

GET IN TOUCH
💡Learn how to hire and work with experts: https://higherhelpbook.com
⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com
🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com

FOLLOW US ON SOCIAL
LinkedIn: https://www.linkedin.com/company/fieryfx
Facebook: https://www.facebook.com/fieryfx
Instagram: https://instagram.com/fieryfx
YouTube: https://youtube.com/@thefieryfx.

We're continuing to talk about specific sales system functionality. And in this episode, we're talking about email integration. If you remember, in our last episode, we discussed the magic of scheduling links. Today, we're focusing on another essential system feature that can streamline your sales process. What exactly is email integration and why do you care? Email integration is how you bring all of your communications with prospects, leads, and clients into one centralized hub within your sales system. It's like having a command center for all your client interactions. The beauty of CRM and sales systems is that they make this process seamless. Gathering not just emails, but also various other communication channels. Whether you're texting, sliding into DMs on Instagram, or sending good old fashioned emails. This feature has you covered. No more jumping between different apps or platforms to figure out where the conversation ended up. Now, here's why email integration is a game changer. Picture this. You're in the midst of a sales process managing multiple conversations. You're sending emails, having chats, perhaps even texting. Without this integration, it's easy to lose track. You start asking yourself, when was the last time I spoke with that person? Did they read the proposal? Is it time for a follow up? Email integration solves all these headaches. It compiles all of your interactions in one place. You can see the complete history of every conversation. And it's not just for you. Your entire team can access it. So whether you're on vacation, or just simply need someone else to jump in, they'll have all the context they need. No more frantic messages like, What's happening with this account? But, the real magic happens when you understand that email integration isn't just about convenience. It's about turbocharging your efficiency. It serves as your one stop shop for all client and prospect information. That means no more scrambling to find answers, wasting time piecing together information, or getting lost in email threads. Let's say a prospect reaches out and expresses interest in your kitchen and bath design services. You exchange several emails, provide project details, and maybe even discuss budget expectations. This information can end up scattered across team's inboxes. The designer, the project manager, and sales rep may each have partial information. Now, imagine you're using a CRM and have email integration in place. The prospect's communication is automatically captured and organized within the sales system. The entire team can access this central hub and immediately see the full history. They know about the initial inquiry, the project details, And the budget discussions. Everyone's on the same page without exchanging a single email, no more missed information, no more duplicated efforts and bye bye wasted time. Your team knows exactly where to find the information they need. And here's the best part. It elevates the client experience. When a client submits a request, the information goes into the system, accessible to everyone. It's not locked in someone's inbox. It's out there, ready to be used by anyone who interacts with the client. Now, you might be concerned about privacy and storage. You don't want every single email in the CRM. Don't worry. These integration systems are sophisticated. They allow you to decide. You can choose which emails make it into the system and which stay out. It's all within your control. So here's how to make it work for you. Step 1. Establish the connection. If you're using a CRM like HubSpot or Zoho, it will guide you through connecting your email provider like Google Workspace or Office 365. Other CRMs like Streak already live in your inbox and simply require deciding on who you're sharing with. Okay, step two. Decide whether you want the emails to automatically go into the system, or if you prefer to choose per email what's captured. You can always change this setting as your role and needs evolve. For example, you might be in a heavy sales cycle, where like 80 percent of your work involves sales related emails. In that case, you'll likely set the default to have all the emails go into the system. However, as your role evolves, you might find yourself in a more CEO focused position, where sales related emails account for. Let's say less than 50 percent of your work. That's when you change the setting to require manual selection of which emails go into the system. In other words, it's about adapting to your needs. You're not locked into a single setting and you can also set additional logic. For example, if you're dealing with a client, you can set emails to and from that email address to always automatically go in the system. Conversely, if there's an email address you never want in the system, like your lawyer, you can exclude it. Alright, step three. Use the power of your consolidated data. You can change statuses, set reminders, and track email opens and responses. It's like having x ray vision into your lead and client interactions. In summary, Email integration saves you time, clears communication clutter, and empowers you to provide top notch client experiences. It's like having a super efficient virtual assistant who never takes a day off. In the end, it's not just about convenience. It's about supercharging your sales process. Your kitchen and bath design business will run smoother than ever, and your clients will love working with you. So go ahead, dive into email integration. It's a game changer you won't want to miss out on. Next up, we're talking about how to use your sales system to get the right information in front of prospects at the right time by looking at their interactions. Hire Help, my book on how to use experts to shortcut improvement, growth, and capacity is now available. Get all the details and buy it by going to HireHelpBook. com. Was this episode helpful? Take a moment to rate and review this podcast. Rating helps other kitchen and bath design owners discover our episodes.