Elevated with Brandy Lawson

How to Train Your Team on a Sales System

Brandy Lawson Season 5 Episode 22

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Sales System Training: 4 Steps to Team Adoption (+ AI to Accelerate Learning)

Your team is jaded. They've sat through countless software implementations promising to make life easier but requiring weeks of painful learning curves. So how do you turn these skeptical naysayers into raving advocates of your sales system? This episode reveals the 4-step framework that transforms resistance into enthusiasm—plus how AI accelerates learning without adding complexity.

What You'll Learn:

  • Why training matters even for "user-friendly" systems (it's about thriving, not just surviving)
  • The 4-step framework: Team Learning Variety → Dedicated Time → Incremental Progression → Knowledge Sharing
  • How AI provides instant answers, personalized learning paths, and 24/7 support (no more searching through 45-minute videos for one answer)
  • Why one-size-fits-all training fails and what to do instead
  • The biggest mistake: treating training as a one-time event rather than ongoing investment

The Core Problem: Without proper training, your sales system remains a silent piece of software instead of a dynamic tool enhancing team performance. Poor training leads to workarounds, inconsistent data, growing resistance, and failed ROI on your software investment.

The 4-Step Framework:

Step 1: Provide Team Learning Variety Different people learn differently—reading, video tutorials, interactive sessions, one-on-one coaching, group workshops. Offer multiple formats so learners choose what works for them. AI Enhancement: Personalized learning paths based on role and skill level; instant answers via chatbot (no video searching)

Step 2: Carve Out Time and Learning Space Regular calendar blocks specifically for system practice. Permission to experiment and make mistakes without consequences—this is how confidence builds. AI Enhancement: Safe practice environments; 24/7 availability means learning happens when it fits schedules, not just during sessions

Step 3: Create Incremental Training Progression Think game levels—clear path from beginner to advanced with defined milestones. Centralize resources so team never wonders where to find answers. AI Enhancement: Automatic progress tracking; adaptive difficulty; smart knowledge bases that surface rele

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WATCH THESE RELATED VIDEOS:
• Scale Your Kitchen Design Business: Choosing Software That Grows With Your Success: https://www.youtube.com/watch?v=SKL3X2vhAWo
• Should You Upgrade or Ditch Your Software (The Framework That Actually Works): https://www.youtube.com/watch?v=LWebpv8pNC8

CONNECT WITH US:
🎤 Book CEO Brandy Lawson to speak: https://brandylawson.com
📖 Higher Help book: http://higherhelpbook.com/
🔗 Instagram: https://instagram.com/fieryfx | LinkedIn: https://linkedin.com/company/fieryfx | Facebook: https://facebook.com/fieryfx

In today's episode, we're going deeper on a common sales system challenge. What training to provide to get your sales team to use the sales system. In the last episode, we covered the overall how to get your team on the same page. In this episode, we'll further outline specific ways to help your team learn. Experiment and share when it comes to software and apps. Now, it's a known scenario. The pain of logging into a software app, the pile of links to various trainings, and, well, the general groans of training session email invites. Seem familiar? If so, stick with me. Let's address the core issue. Everyone is different. Over. Endless video tutorials and hours spent in training. So how do we turn jaded naysayers into raving advocates? Consider this. Why do we need training? It's to make sure that everyone can use the system effectively. We're not aiming for survival, we're aiming for thriving. And it starts with understanding that training is not a nice to have. It's your ticket to empowering your team and scaling your business. So let's break down this four step process of creating an effective training system that sticks. So one, team learning. First, provide for a variety of learning preferences. It's not a one size fits all. Each of us have our own learning style. Some might prefer reading, detailed guides, while others might learn better through interactive sessions. Video tutorials work for me, but Only if I can watch them at two times. offering various training formats enables learners to select the one that works best for them. Two time and learning space. Carving out regular time slots for learning is critical. This isn't cramming the night before an exam. This is about allowing your team to learn and practice without pressure. Get them to play around with the systems. Mistakes are not just okay. They're encouraged. Three, incremental training. Now, let's talk about progression. Create a clear path from beginner to advanced. Think of it as a game. With each level conquered, confidence and capabilities grow. This makes the learning process engaging and measurable. To help with this, set up a go to resource for questions and support. This might be built into the software, or you might need to create your own repository in SharePoint, Notion, or your project management tool. Centralize the information so the team never has to wonder where to ask questions. Or good answers. A shared knowledge base is a key asset in reinforcing learning and effectiveness with the software. And four, knowledge sharing. Create an environment of shared learning. Regular catch ups where the team can exchange tips and experiences with the system can be incredibly potent. This way, your sales system stays alive, evolving and improving with each use. Think of it this way. Efficient training gets your sales system from being a piece of software to a dynamic tool enhancing your entire team's performance. With a thoughtful approach to training, it's not just about going through the motions. It's about fostering a team that's equipped, confident, and motivated to use the system day in and day out. That's the real payoff. In the next episode, we're tapping into your questions and dedicating an entire episode to sales systems FAQs. Don't miss it. If you enjoyed this episode, you can head over to listentoelevated. com to subscribe, leave us a review, or share with a friend. Everyone deserves to have less stress and more impact.