Elevated with Brandy Lawson

The Marketing Organization that Didn’t Need Metrics, Until They Did

• Brandy Lawson • Season 3 • Episode 7

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0:00 | 4:17

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Metrics are a critical part of a marketing team's ability to be proactive, understand what's working and what's not working and adjust accordingly. Sadly, spending time, expertise and resources in pursuit of metrics sinks to the bottom of the priority list until someone else in the organization needs it. 

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