Elevated with Brandy Lawson

The Gap Between the CMO & COO

β€’ Brandy Lawson β€’ Season 3 β€’ Episode 10

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Modern organizations typically find themselves with a leader of Operations, usually a Chief Operating Officer and a leader of Marketing either a Vice President of Marketing or Chief Marketing Officer. And that's great, except there seems to be a growing gap between the two roles as technology & marketing evolve. Listen into this episode to find out what challenges that gap presents and how you might best bridge the gap before someone falls into the void.



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