Elevated with Brandy Lawson

Keep Marketing Automation Running

• Brandy Lawson • Season 3 • Episode 21

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Your marketing automation is probably broken right now—you just don't know it yet.

Teams are routing around failures, patching with workarounds, and spending more time maintaining the chaos than they save from what still functions. Most automation was built by people who left without documentation, creating systems no one fully understands until they catastrophically fail.

This episode breaks down:

  • How automation degrades from "seamless efficiency" to "barely better than manual"
  • Why the "no documentation" problem cripples most maintenance efforts
  • How AI can shift maintenance from reactive firefighting to proactive prevention
  • The 5-step process for fixing broken automation (and keeping it fixed)

Stop patching. Start maintaining.

⁉️Watch the replay: Ask Me Anything about AI.Send me the replay here!


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