0:06
Hey
there,
hi
there,
I'm
Brandy
Lawson
and
you
are
listening
to
Elevated,
the
podcast
helping
you
build
a
better
kitchen
and
bath
design
business.
In
the
last
episode,
we
discussed
the
ethics
of
using
AI
and
how
you
can
develop
your
guiding
principles
for
using
these
exponentially
evolving
technologies
and
tools.
I
find
that
it
isn't
usually
quite
enough
to
just
cover
the
how
to
of
any
topic
that
I'm
working
to
wrap
my
head
around.
It's
most
useful
for
me
to
see
and
hear
specific
examples
so
I
can
understand
what
the
principles
look
like
in
practice.
If
this
is
you,
I've
got
good
news.
As
in
this
episode,
we
are
taking
those
concepts
of
ethical
AI
use
and
applying
them
to
tangible
scenarios
so
you
too
can
see
what
they
might
look
like
when
actually
in
use.
So,
why
does
it
matter
exactly
that
we
give
credit
to
AI?
It's
not
like,
It's
going
to
get
its
feelings
hurt,
yeah.
Giving
credit
to
AI
is
important
for
several
reasons.
First,
it's
about
transparency.
When
you
use
AI
to
create
content,
your
audience
deserves
to
know
that
the
content
they
are
consuming
was
generated
or
assisted
by
AI.
This
allows
them
to
make
informed
decisions
about
the
content
they
engage
with.
Second,
giving
credit
to
AI
is
a
way
to
acknowledge
the
work
and
innovation
of
the
AI
developers
and
companies
behind
these
tools.
Just
like
we
give
credit
to
human
creators,
it's
important
to
recognize
the
contribution
of
AI
in
the
creative
process.
Okay,
now
let's
get
on
to
some
specific
examples
of
how
you
can
apply
ethical
AI
use
in
your
business.
When
we're
talking
about
AI
to
repurpose
content,
we
use
an
app
called
Clap
to
pull
out
60
second
highlights
from
our
podcast
videos.
Uh,
yes,
our
podcast
has
videos.
That
can
be
found
on
YouTube.
This
repurposing
of
existing
content,
and
the
value
AI
is
adding,
is
to
do
the
heavy
lifting
of
finding
the
highlight
clips,
pulling
them
out,
and
adding
dynamic
captions.
Because
we
aren't
using
AI
to
create
content
in
this
way,
We're
not
including
credit
in
each
video
to
say
it
was
made
by
Clap
in
the
same
way
that
other
video
content
creators
aren't
saying
they
use
Premiere
Pro,
Final
Cut
Pro,
or
iMovie.
The
AI
is
assisting
in
the
process,
but
not
creating
the
content
itself,
so
credit
isn't
necessary
in
this
case.
Using
AI
to
help
write
emails,
though,
When
you're
using
it
to
help
write
emails,
it's
important
to
keep
in
mind
the
purpose
and
the
audience
of
the
email.
If
you're
using
AI
to
generate
a
complete
email
that
will
be
sent
directly
to
a
client
or
customer,
it's
good
practice
to
disclose
that
the
email
was
generated
with
the
assistance
of
AI.
This
can
be
done
with
a
simple
line
at
the
end
of
the
email,
such
as
This
email
was
created
with
the
help
of
AI.
However,
if
you're
using
AI
to
help
brainstorm
ideas,
or
generate
snippets
that
you
then
heavily
edit
and
incorporate
into
your
own
writing,
credit
may
not
be
necessary,
as
the
final
email
is
primarily
your
own
work.
To
make
the
decision
on
when
to
give
credit
to
AI
for
creating
written
content,
you
might
make
a
rule
or
guideline
in
your
organization
so
that
expectations
are
clear
and
no
one
needs
to
burn
the
extra
brainpower
figuring
it
out
every
time.
This
could
be
something
like
if
AI
created
more
than
50
percent
of
the
content,
credit
needs
to
be
given.
Now,
when
we're
using
AI
to
edit
or
create
images,
When
it
comes
to
this
part,
the
level
of
credit
needed
depends
on
the
extent
of
AI
involvement.
If
you're
using
AI
tools
to
make
minor
adjustments
or
enhancements
to
an
existing
image,
such
as
cropping,
resizing,
or
adjusting
colors,
credit
may
not
be
necessary.
However,
if
you're
using
AI
to
generate
a
completely
new
image,
or
to
make
significant
changes
to
an
existing
one,
It's
important
to
disclose
that
AI
was
used
in
the
creation
process.
This
can
be
done
with
a
watermark
or
a
caption
that
indicates
that
the
image
was
created
or
edited
with
AI.
Just
as
image
credits
are
typically
given
to
their
human
creators,
so
should
image
credit
be
given
when
AI
is
at
the
helm.
As
you
can
see,
the
way
you
apply
ethical
AI
use
principles
can
vary
depending
on
the
specific
use
case
and
the
level
of
AI
involvement
in
the
creative
process.
The
key
is
to
be
transparent
with
your
audience
and
to
give
credit
where
it's
due.
In
the
next
episode,
we'll
talk
about
another
way
to
use
AI
in
running
your
business.
Until
then,
keep
exploring
the
possibilities
of
AI
and
how
you
can
use
it
ethically
and
effectively
in
your
kitchen
and
bath
design
business.
Are
you
all
in
on
using
AI
in
your
business,
but
need
some
hands
on
expert
help?
Book
15
minutes
with
me
at
fieryfx.
com
slash
chat
to
get
personalized
guidance.