Elevated with Brandy Lawson

AI as Your Communication Ally: Elevating Client Engagement in Design

Brandy Lawson Season 6 Episode 18

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In our last episode, we explored how AI can be your efficiency expert in task creation and work summaries. In this episode we’re talking about the wild world of client communications and how AI can be your poet laureate in crafting clear, effective messages that keep your projects running smoothly.

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Well, hey there, I'm Brandi Lawson, back with another episode of Elevated, the podcast dedicated to helping you build a better kitchen and bath design business. In our last episode, we explored how AI can be your efficiency expert in task creation, and work summaries. In this episode we're talking about the wild world of client communications and how AI can be your poet laureate in crafting clear, effective messages that keep your projects running smoothly. As a business owner, you know that client communication is the key to successful projects and ultimately those much desired five star Google reviews. From initial sales emails to project updates, and even handling those pesky warranty requests, how you communicate can make or break a client relationship. But striking the right tone and getting all the details in without writing a novel is hard! And that's where AI comes in. First up, let's talk about those moments when you need to get a message out, but your brain tank has hit empty. We've all been there, staring at the blank screen, wondering how the hell to start. AI can be your personal writing coach, ready to help you with that shitty first draft. On to the screen. So you can skip to edit mode. Just give it a prompt with the key points you want to cover or even just the situation you find yourself in and watch it work its magic. Okay, but what about those times when you're maybe not in the proper, um, emotional state to interface with others? Maybe your project has gone sideways and you're feeling pretty frustrated or perhaps you're just having one of those days where everything feels like a slog. AI can help there too. Feed it your draft and ask it to improve the tone or clarity. You have access to an objective third party to give you a reality check and help you communicate in a way that's both professional and effective, even if that's not how you're particularly feeling at the moment. Another overlooked place that AI can help with communication is with consistent tone and wording. You can train AI on your brand voice, and the members of the team can use it to help them write in the tone of the company. While we're not trying to sanitize personality, it's just that clients feel more confident and continue to trust us when the communications feel consistent no matter which team member they come from. Further, you can use AI to generate starting templates from the brand voice, and team members can leverage those. If you're training a team member on client communications, they can use the templates, and then run their final versions through the brand voice AI to ensure they're getting the hang of the company tone and wording. Next up, let's address some common client communication challenges. Reminding clients about timelines and deadlines? Haha, AI can help craft friendly yet firm reminders. Updating clients when there have been delays or unexpected events? AI can assist in writing clear, concise updates that keep everyone in the loop. Following up with clients to get necessary information, decisions, or actions? You guessed it, AI can generate follow up messages that are friendly yet persuasive. But here's the thing. Sometimes written communication takes a while. isn't the right answer. There are times when picking up the phone or meeting in person is the right move to ensure the most efficient and effective communication. But guess what? You can still get an AI assist! Ask it to generate a script for your call. Or a meeting agenda to keep you on track. As usual, AI isn't the end all be all. It's an incredible tool, sure, but not a substitute for your personal touch. Always review and edit any AI generated messages to ensure they align with your brand voice and the specific needs of your client and project. There's a reason Microsoft's AI is called Copilot, not Autopilot. Want to start using AI to tackle your client communication challenges? Consider this week where AI could help you craft clearer, more effective messages. Whether it's getting that first draft on the blank page, improving the tone of a message, or generating a script for a crucial conversation, AI can help you improve client communication, which in turn, can boost client satisfaction and profits. In our next episode, we'll walk through specific examples of using AI for client communications. We'll look at real world scenarios and how AI can help you navigate them like a pro. If you haven't already, click that subscribe button. Your future, more AI savvy self will thank you.