Elevated with Brandy Lawson
This season of Elevated is all about answering the question "What do Kitchen & Bath Design Businesses do with AI?" We'll cover improving your profitability and sanity using AI, automation, systems, and workflows. It's time to harness the power of technology to work for you and your business.
In each bite-sized, weekly 5-minute episode, we'll explore how AI can help you earn more on every project, create economies of scale, add more value to your client projects, and make more money in custom cabinet design.
Most importantly, we'll show you how to create a more profitable business – one that not only thrives but also preserves the craftsmanship that makes this industry so extraordinary.
This season is both an AI 101 and a deep dive into specific, practical ways you can start leveraging this technology revolution to improve your business and your life. It's all about working smarter, not harder!
Elevated with Brandy Lawson
Streamline Client Interactions: Real-World AI Applications in the Cabinet Design Business
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In this episode we're getting into the nitty-gritty of using AI for client communications. In our last episode, we talked about how AI can be your wingman in crafting clear, effective messages. Now, let's explore some real-world examples of putting that into practice.
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Hey, hello, and welcome to elevated the podcast, helping you build a better kitchen and bath design business. I'm your host, Brandi Lawson. And in this episode, we're getting into the nitty gritty of using AI for client communications. In our last episode, we talked about how AI can be your wingman and crafting clear, effective messages. Now let's explore some real world examples of putting that into practice. First up, how about those email responses from clients that are essentially a waste of internet bandwidth? You know the ones, where they ask for something but don't give you all the details you need to actually deliver? It's like they expect you to read their mind. Well, AI can help you channel your inner telepath. Feed the client's email into AI and ask it to generate a list of specific questions based on the project type or the information that's typically needed. Sometimes you just need the cheat sheet for asking better questions to get the clarity you need to answer their question. Next, what about those times when you've written an update email to a client, um, but it's longer than a CVS receipt? Obviously, they're never going to read something that long, but you finally got all the information in there, and it seems impossible to remove any now. Use AI as your objective editor. Put in your draft, and ask it to shorten it by focusing on key points and removing unnecessary details. It might take a few iterations, but worth it to get something the client will actually read, rather than another ignored email. Now on to those awkward moments when you have to deliver some not so great news to a client. Maybe the cabinet hardware they were in love with is no longer available, and you need to schedule another meeting to choose an alternative. Crafting that messaging is a bit of a tightrope. You want to be informative and empathetic, but also persuasive enough to get them to listen. to take action. AI can help you strike that balance. Have it create a first draft that clearly explains the situation and encourages the client to schedule a meeting. You may decide that a phone call is the right first move, but then you can follow up with that email. All right, so then finally let's talk about those regular client communications that your team sends out. All the time. Project updates, order confirmations, installation status reports, the list goes on. Consistency is key, but crafting templates for each of those cases from scratch can feel like a daunting task and you already have too much to do. That's where AI can come in. Have it generate templates for each type of communication, ensuring that all the necessary information is included and the tone aligns with your brand voice. Bonus points if you first use AI to create a brand voice document so that team members can use it and any new AI session can be trained using that document. With AI, you've got a template fairy who sprinkles consistency and professionalism across all your client touchpoints. Now, as I've mentioned in pretty much every episode this season, AI is a tool, not a replacement for your human touch. Always review and customize any AI generated communications to ensure they fit the specific needs of your client and project. The goal is to use AI to make your life easier, not turn you into a robot. You know I'm about action, so here's your homework. Pick one type of client communication that you struggle with and try using AI to help you craft a better message. Whether it's asking clarifying questions, Shortening a long email, delivering tough news, or creating templates, give AI a shot and see how it can help bring more ease and better quality to your communications. In the next episode, using AI for client communications gets even more specific as I'll share the story of how we created and used templates for client communication here at Fiery Effects. If you haven't already, hit that subscribe button so you never miss an episode. And if you're loving the show, leave us a review. Your feedback helps us keep elevating the podcast to better serve you.