0:05
Hey
there,
Brandy
Lawson
here
with
another
episode
of
Elevated
the
Snackable
Weekly
podcast,
helping
kitchen
and
bath
designers
build
a
better
business.
In
this
episode,
we're
going
to
do
something
that
might
make
you
squirm
a
little.
We're
gonna
put
actual
numbers
to
those
software
headaches
you've
been
living
with.
Think
of
it
like
measuring
a
space
before
renovation.
Sure,
you
can
eyeball
it,
but
if
you
want
those
custom
cabinets
to
actually
fit.
You
need
real
measurements.
Last
time
we
identified
what's
really
broken
in
your
business,
and
today
we're
gonna
figure
out
exactly
how
much
that
broken
thing
is
costing
you.
And
just
like
that
perfectly
planned
kitchen
that
saves
your
client
hours
of
unnecessary
steps,
understanding
these
costs
is
going
to
make
your
software
decisions
crystal
clear.
Let
me
share
a
story
that'll
help
make
this
very
tangible.
Jessica
was
convinced
that
her
project
management
situation,
and
I
use
that
term
loosely,
wasn't
that
bad.
Sure,
it's
a
little
messy,
she
said,
but
it
works.
Spoiler
alert,
when
we
actually
did
the
math,
that
little
mess
was
costing
her
business
over
six
figures
a
year.
Let's
break
down
how
we
figure
that
out,
shall
we?
First
up,
time
tracking.
Grab
your
worksheet@fireeffects.com
slash
choose
if
you
need
it.
And
let's
map
out
where
time
is
actually
going.
Here's
what
Jessica's
team
tracked
for
just
one
week,
30
minutes
per
day.
Searching
email
threads
for
client
approvals.
45
minutes
per
day
updating
multiple
project
schedules
an
hour
and
a
half
today,
answering
what's
the
status
questions
and
three
hours
per
week.
Reconstructing
timelines
when
things
slip
through
the
cracks.
Now
here's
where
it
gets
interesting.
Most
design
firm
owners
only
calculate
their
team's
time,
but
what
about
your
time?
When
we
added
up
Jessica's
involvement,
there
was
five
hours
per
week,
double
checking
project
statuses,
and
three
hours
per
week
fixing
communication
mishaps.
Finally,
four
hours
per
week
manually
updating
client
communications.
Let's
do
some
quick
math.
Don't
worry.
I'm
here
to
help
take
those
hours
and
multiply
them
by
the
appropriate
rates.
So
team
time,
16.75
hours
times
$45
an
hour
equals
$753
and
75
cents
per
week.
Alright,
next
owner
time,
12
hours
times
$150
an
hour
equals
$1,800
per
week.
Total
weekly
cost
here,
$2,553
and
75
cents.
Annual
cost
$132,795
E.
But
wait,
there's
more.
I
sound
like
an
infomercial,
but
stick
with
me.
The
opportunity
cost
calculator.
So
this
is
where
things
get
real
juicy.
Ask
yourself,
how
many
more
projects
could
you
handle
if
this
problem
was
fixed?
Also,
what's
the
average
project
value
you're
missing
out
on?
And
then
finally,
how
many
leads
are
slipping
through
the
cracks
for
Jessica?
Fixing
her
project
management
meant
she
could
handle
two
more
projects
per
quarter
at
her
average
project
value
of
$45,000.
That's
an
additional
$360,000
in
annual
revenue
she
was
leaving
on
the
table.
So
let's
talk
about
the
sanity
tax.
My
favorite
part
quantifying
the
unquantifiable.
So
rate
these
next
items
on
a
scale
of
one
to
10.
First
up
weekend
work
required
because
things
slipped
through
the
cracks.
Hmm.
Next
stress
levels
when
trying
to
find
information
quickly
during
client
calls.
Ha
ha.
Also,
team
frustration
with
repeated
tasks.
And
finally,
your
peace
of
mind
or
lack
thereof.
Jessica's
sanity
scores.
Were
all
about
eight
plus
out
of
10.
That's
like
having
a
kitchen
with
no
counter
space.
Technically
functional,
but
making
everything
harder
than
it
needs
to
be.
Here's
the
wild
part.
When
we
totaled
up
everything
for
Jessica,
first
we
have
direct
time
costs
of
$132,795.
Then
we
have
lost
potential
project
revenue
of
$360,000.
The
total
annual
impact
was
$492,795.
Uh,
no
wonder
that
$24,000
annual
software
subscription
suddenly
didn't
seem
so
expensive.
Now
it's
your
turn.
Pull
out
that
worksheet
and
let's
get
real
about
your
numbers.
First
track,
every
minute
spent
dealing
with
your
identified
problem
for
one
week.
It's
just
a
week,
you
can
do
it.
Second,
calculate
the
actual
cost
and
remember
to
include
your
time.
Third,
add
up
the
missed
opportunities.
And
four,
don't
forget
the
sanity
tax.
Listen,
I
know
numbers
aren't
everyone's
favorite
thing,
and
if
they
were,
you'd
be
an
accountant,
not
a
designer,
but
just
like
you
need
exact
measurements
for
that
perfect
kitchen
layout.
You
need
real
numbers
to
make
a
smart
software
decision.
Next
week
we'll
talk
about
who
else
is
feeling
the
pain
of
these
problems,
because
trust
me,
if
it's
driving
you
crazy,
your
team
probably
has
some
thoughts
on
that
too.
Ready
to
find
out
what
that
software
headache
is
really
costing
you.
Head
to
fiery
effects.com/choose.
Download
the
worksheet
and
let's
put
some
numbers
to
those
pain
points.
Your
future
self
and
your
bank
account
will.
Thank
you.