0:05
Well,
hi
there.
It's
Brandy,
your
host,
and
this
is
Elevated
the
Snackable
Weekly
podcast,
helping
kitchen
and
Bath
designers
build
a
better
business.
In
this
episode,
we're
talking
about
how
not
to
get
dazzled
by
jazzy
software
features
that
are
about
as
useful
as
a
kitchen
island
with
no
overhang.
You
know
what
I
mean?
Looks
great
in
the
renderings,
but
try
to
actually
sit
at
it.
Doesn't
happen.
It
can
be
hard
to
stay
focused
on
the
right
things
in
a
world
of
attention
grabbing
shiny
objects.
Software
companies
are
out
there
showing
off
their
latest
AI
features,
like
they're
the
greatest
thing
since
soft
closed
drawers.
But
here's
the
thing,
just
because
something's
shiny.
Doesn't
mean
it's
useful.
Just
ask
Carmen,
who
invested
in
an
expensive
project
management
tool
because
it
had
AI
powered
project
forecasting,
but
it
couldn't
talk
to
her
accounting
software.
Whoops.
Today
we're
gonna
learn
how
to
separate
the
must
haves
from
the
nice
to
haves,
and
by
the
end
of
this
episode.
You'll
have
the
tools
to
resist
being
distracted
by
fancy
features
that
don't
solve
real
problems.
Grab
your
worksheet@fieffects.com
slash
choose
if
you
need
it,
and
let's
create
your
feature
evaluation
checklist.
We're
going
to
use
Carmen's
story
as
our
cautionary
tale.
First
up,
the
integration
investigation.
Before
you
even
look
at
features,
ask
yourself,
what
software
do
you
already
use
that
you
can't
live
without?
What
needs
to
talk
to
what?
Where
are
you
currently
doing
manual
data
entry?
Because
the
systems
don't
connect.
Carmen
learned
this
the
hard
way.
The
fancy
new
software
couldn't
connect
with
her
accounting
system,
her
drafting
software,
her
document
signing
tool.
Suddenly
those
AI
features
didn't
seem
so
impressive
when
her
team
was
copying
and
pasting
data
all
day.
Next
up
is
the
must
have
checklist.
Here's
how
to
figure
out
what
you
actually
need.
First,
look
at
your
daily
frustrations.
You
listed
those
previously.
Remember?
Uh,
two,
write
down
what
would
fix
each
one.
Three.
Those
are
your
must
haves.
Let
me
give
you
a
real
example.
Sarah's
firm
thought
they
needed
new
design
software
because
their
current
one
was
slow,
but
when
we
dug
into
it,
the
real
problem
takes
forever
to
create
proposals,
actual
must
have
the
ability
to
save
and
reuse
product
specifications.
The
not
important,
the
AI
powered
room
suggester,
they
were
drooling
over.
So
then
let's
look
at
the
nice
to
have
Nebula.
This
is
where
things
can
get
tricky.
Software
companies
are
masters.
I'm
making
everything
sound
essential.
Here's
how
to
cut
through
the
noise
for
each
feature.
Ask,
does
this
solve
a
problem?
I
actually
have
then
will
I
use
this
daily,
weekly,
monthly?
And
then
finally,
is
it
worth
the
added
complexity?
Here's
what
happened
with
Carmen's
team.
They're
nice
to
have
lists
included.
AI
project
timeline
projection,
automated
task
assignment,
and
smart
resource
allocation.
Sounds
amazing,
right?
But
when
we
matched
these
against
their
actual
problems,
no
one
was
struggling
with
timeline
creation.
Uh,
task
assignment
wasn't
broken,
and
resource
allocation
was
handled
in
team
meetings,
what
they
actually
needed.
Integration
with
existing
tools.
And
easy
to
file
share
with
contractors.
Simple
change
order
tracking
and
basic
timeline
templates
they
could
reuse.
So
then
let's
talk
about
the
reality
check
exercise.
Try
this,
write
down
every
feature
that
excited
you
about
a
piece
of
software.
Then
write
down
every
task
you
did
yesterday.
How
many
of
those
exciting
features
would've
helped
with
yesterday's
actual
work?
Carmen
did
this
exercise
and
realized
the
AI
powered
features
that
sounded
great
and
she
was
excited
about
wouldn't
have
helped
with
a
single
task
from
the
previous
week.
So
here's
your
homework.
First
off,
list
your
non-negotiable
integrations,
then
write
down
your
actual
daily
tasks.
Third,
map
out
what
features
would
make
those
tests
easier.
Fourth,
separate
everything
else
into
the
nice
to
have
or
don't
need
pile.
Pro
tip,
if
you're
not
sure
if
something's
a
must
have,
try
this
test.
Would
you
pay
extra
for
just
that
feature?
If
the
answer
is,
um,
maybe
it's
a
nice
to
have.
Let's
talk
about
the
happy
ending
here.
Remember
Carmen,
she
ended
up
choosing
a
simpler
system
that
integrated
with
everything,
had
templates
for
common
tasks.
Could
handle
change
orders
easily
and
bonus,
it
was
half
the
price
of
the
AI
powered
option,
and
our
team
actually
uses
it
next
time
we're
walking
through
integrations
because
the
best
software
in
the
world
is
useless.
If
it
doesn't
play
nice
with
your
other
tools
ready
to
sort
your
must-haves
from
your
nice
to
haves,
head
to
fiery
effects.com/choose.
Grab
that
worksheet
and
let's
start
making
features
work
for
you,
not
against
you.