0:05
Hello
again.
This
is
Brandy,
your
host,
and
you
are
listening
to
Elevated
the
Snackable
Weekly
podcast,
helping
kitchen
and
math
designers
build
a
better
business.
Us
in
this
episode,
we're
developing
your
software
Spidey
sense.
You
know
that
gut
feeling
you
get
when
you
walk
into
a
kitchen
and
it
just
feels
wrong?
Well,
we're
gonna
build
that
same
intuition
for
software
selection.
Think
of
it
like
teaching
a
client
to
spot
quality
cabinetry.
Sure,
you
could
give
them
a
50
point
inspection
checklist,
but
what
they
really
need
to
understand
is
what
quality
looks
and
feels
like.
That's
exactly
what
we're
doing
today.
But
with
software,
let
me
tell
you
about
Melissa's
recent
software
venture.
She
was
looking
at
this
super
sleek
project
management
tool
and
everything
seemed
perfect
until
she
started
noticing
some
tiny
red
flags
that
added
up
to
one
expensive
mistake.
But
don't
worry.
Her
pain
is
about
to
become
your
gain.
Grab
your
worksheet@ireeffects.com
slash
choose
if
you
need
it,
and
let's
develop
your
software
evaluation
radar.
So
first
off,
the
red
flag
parade.
Just
like
those
luxury
cabinets
with
chipboard
sides,
some
software
problems
are
hiding
in
plain
sight.
Here's
what
made
Melissa's
spidey
sense
tingle.
Um,
first
off
was
like
the
pressure
cooker,
the
scarcity
tactic.
That
gets
used
a
lot
because.
It
works.
Even
we,
when
we
know
what's
happening,
the
pressure
to
purchase
can
sound
or
look
like
this
special
price
ends
tomorrow.
Only
two
spots
left
in
onboarding.
Sign
up
now
before
the
price
increases.
A
barrage
of
emails,
calls
and
texts,
messages
from
salespeople.
Real
quality
doesn't
need
artificial
urgency,
period.
Next
up
is,
um.
The
mystery
meat
pricing,
you
know,
custom
pricing
for
your
needs.
Contact
sales
for
quote,
enterprise
features
available,
or
a
pricing
page
that
looks
a
more
like
a
scientific
calculator
with
tiers
and
add-ons
that
are
hard
to
follow
if
they
can't
be
straight
with
you
about
costs.
Maybe
there's
some
other
things
that
they
aren't
being
straight
with
you
about.
Uh,
third
up
the
empty
promise
menu.
Certainly
software
might
list
some
coming
soon
features.
But
if
what
you
need
is
on
that
list,
then
think
twice.
That
could
be
like
the
AI
integration
coming
in
Q2,
advanced
reporting
and
development,
new
interface,
launching
soon.
Never
buy
software
for
what
it
might
become.
You
need
to
buy
it
for
what
it
is
today.
And
fourth,
the
Data
Hotel
California,
you
can
check
in,
but
can
you
check
out
if
there's
no
clear
data
export
options,
or
if
they
give
you
vague
answers
about
moving
your
information
or
they
talk
about
proprietary
file
formats.
That's
a
problem.
Your
data
belongs
to
you
no
matter
what
system
you
use.
If
they
don't
make
it
easy
to
leave,
think
twice
about
going
in
there.
Uh,
okay,
so
now
we've
talked
about
the
red
flags.
Let's
talk
about
green
lights.
Uh,
the
first
one
I
call
the
confidence
show.
These
are
signs
that
the
software
is
being
upfront
about
its
capabilities.
So
something
like,
here's
your
30
day
trial,
let's
schedule
a
personalized
demo,
or
check
out
our
help
documentation.
Good
software
sells
itself
by
letting
you
actually
use
it
next.
Um,
I
say
it's
the
transparency
trophy.
These
aspects
can
build
your
confidence
that
there
won't
be
surprises
later
if
they
have
clear.
Simple
pricing,
a
public
product
roadmap.
If
they
have
an
active
user
community,
then
these
are
good
signs
that
there's
no
smoke,
no
mirrors,
and
just
straight
talk.
Third,
the
support
swagger.
In
an
ideal
world,
you
don't
have
to
ask
for
much
help,
but
if
you
do
need
help,
you
want
it
to
be
there.
So
look
for
quick
response
times
from
support.
Detailed
help
articles
and
training
resources.
These
are
signs
that
they're
ready
to
help
you
succeed.
So
let's
wrap
up
talking
about
your
evaluation
radar.
Here's
what
I
tell
my
clients.
Rate
each
interaction
on
the
uhoh
two
awesome
scale.
So
that's
like
away,
proceed
with
caution,
neutral,
looking
good,
or
we
have
a
winner.
Let's
use
Melissa's
example.
When
it
came
to
sales
pressure,
that
was
a
no
go.
Pricing
clarity.
Also
low
on
the
scale
integration
proof.
Hmm,
that
was
looking
good.
Support
response
off
the
charts.
Did
export
options
we're
neutral.
This
isn't
about
perfect
math.
It's
about
training
your
gut
to
spot
patterns.
Just
like
you
can
walk
into
a
kitchen
and
immediately
sense
if
the
layout
works.
When
it
comes
to
reality
check,
try
this.
For
any
software
you're
considering,
track
how
many
times
they
dodge
a
direct
question.
How
many
features
are
coming
soon?
How
many
pricing
details
are
custom,
and
how
many
support
resources
are
readily
available?
After
spotting
these
red
flags,
Melissa
found
a
less
flashy
but
more
honest
solution
and
got
clear
pricing
upfront.
She
was
able
to
then
test
everything
in
a
free
trial
and
actually
paid
less
than
the
special
offer
price
that
the
other
software
had.
Pro
Tip,
the
best
software
companies
act
like
great
design
partners.
They're
confident
in
their
value,
clear
in
their
communication,
and
committed
to
your
success.
Next
time
we'll
get
into
the
nitty
gritty
of
cost
benefit
analysis,
but
for
now,
start
developing
that
software
evaluation
instinct.
If
you're
ready
to
spot
those
red
flags
and
green
lights,
head
to
fire
effects.com/choose.
Grab
that
worksheet
and
let's
build
your
software
selection
confidence.