Elevated with Brandy Lawson
If you own a luxury design business and everything gets decided in meetings but nothing gets written down this season fixes that.
Elevated is hosted by Brandy Lawson, founder & CEO of FieryFX, who has spent over a decade helping companies put software, systems & AI to work where it makes a difference. Each episode is about 5 minutes.
One problem. One trap. One fix. No fluff.
Season 8: Systems & Sanity with AI Meeting Notes, is for luxury residential design companies who are done running their business from memory. We break down how to put AI to work starting with your meetings using simple recording and transcription workflows you can set up with your phone.
New episodes every Wednesday.
đź“‹ Get the AI Note-Taking Guide: cabinetnotes.com
🔥 Take the Sales Superpower Quiz: fieryfx.com/superpower
⚡ More at fieryfx.com
Episodes
215 episodes
How to avoid hiring the wrong expert
The road to hell is paved with good intentions, or so the saying goes. In my experience, so is the efforts of the wrong expert hired to help your organization. Listen to this episode of Leverage Your Spark to learn how to avoid hiring the wrong...
Which expert should you hire?
When trying to make a decision, my son’s go-to tie-breaker is eenie-meenie-minee-mo. While that can work for 8-year-old decisions like what Otter Pop flavor to have, in this episode of Leverage Your Spark let’s talk about better ways to decide ...
Keeping Score in Your Business
Often the most effective “tricks” are the simplest ones. In this episode of Leverage Your Spark we’re breaking down one of the most basic, and most transformative business “hacks” I’ve found - the scorecard.
Case Study: Once Bitten, Twice Shy
Ever had that feeling of terror when you are about to drop some serious cash on something you have no guarantee will work out? If so, then this episode of Leverage Your Spark is for you.
How to Know When You’re Ready to Hire an Expert
I've come to believe that in both business and life, there's never a perfect time for anything. Gonna get married? Never a perfect time (I think couples planning weddings last year really feel this) Gonna have a baby? Never perfect time - somet...
When NOT to Hire an Expert
Finding yourself in the situation of needing help is pretty common. And sometimes when we get into that situation, we can figure out what the next steps are. And sometimes, we just start overthinking, or panic, and in most of these cases expert...
When to Hire an Expert
It seems like it never fails. Most of us go looking for help too late. And if this is you, you're not alone. I think this is due to a few reasons. One, when things are not our area of expertise, we grossly underestimate how much time it will ta...
How to Get the Best Value From Your Software Tools
If you’ve worked in a corporate organization and had the pleasure (misfortune) of implementing a new software, you might know that the consultants usually cost more than the software itself the first year.There’s a good reason for this. ...
Case Study: How We’ve Helped Businesses Like Yours
I don’t know about you, but when I’m thinking about change, it helps my brain to see how other people have done it.For example, we changed project management software at the beginning of the year. This can be nerve-wracking, but our team...
Experts Can’t Fix this
So far this season we’ve discussed the reasons why you hire an expert. Specifically episode 1 was about hiring an expert because you don't know what you don't know, and episode 2 was about when you know things so well that you're overlooking al...
Why Hire Experts: Improve
Have you ever done that annoying exercise where you have to instruct someone else how to make a peanut butter & jelly sandwich? It’s a reliable way to frustrate people. Okay, so that’s not the actual point of the exercise. But you already k...
Why Hire Experts: Growth
Marketing is the art & science of attracting people to buy our stuff. Seems pretty straightforward on the surface, but anyone that’s tried will tell you it is not that simple in practice.When you are part of a growing company - ( an...
Trailer - Leverage Your Spark Season 2
Hiring experts and getting the results you want can be a challenge. There are lots of reasons we need expertise - to accelerate knowledge, to show us what we don’t know, or just to get something handled (Personally, I’m so grateful I could hire...
Clubhouse is hot and Facebook is not - how to know if you care
If you haven’t heard, Clubhouse is the newest social media darling to burst onto the scene. And it's causing a lot of business owners heartburn. Should they be on it? How to use it? What to do with it because it is different. And at th...
May Day, May Day - the Core Web Vitals are coming…
May Day, May Day - the Core Web Vitals are coming…Here’s the news: On May 1, 2021, Google will start factoring in Core Web Vitals as part of how Google decides what pages show up wherein search results.And as my fr...
Two Google Analytics reports you must check before you spend money on ads
The idea of paying for leads is a hard one to swallow when you start a business, but once you have some cash flow seems an easy way to acquire new customers. But only if you can turn those eyeballs into email addresses and those email addresses...
Anxious about growth & need a confidence boost? Coaching isn’t the only option
Growing a business is nerve-racking, anxiety-inducing, and stressful. In my experience, we entrepreneurs have a knack for making it even more anxiety-inducing and stressful than it needs to be. And about the time that we are “in it” we are reac...
Growth is messy, but it doesn’t have to be unpredictable (uncharted)
Growth is messy. It just is. As much as we (and I’m clearly projecting here) want to make it planned, predictable and an exponential curve up & to the right, that isn’t reality. There are many quotable insights from hist...
Why would you pay for analytics help?
Not sure where to even start with Google Analytics? There’s a lot of information in there, but it’s not really clear what matters and what’s important for your business.Let’s dig into this, and why you might not want to climb thi...
Why would you pay for metrics consulting?
We business owners have plenty of ideas. I don’t know about you, but I can’t even stand in line at a coffee shop without having thoughts about improvements that could be made to the experience. I think that’s just the nature of the entrepreneur...
Why would you pay for website reports?
Do you sprint to the mailbox and excitedly tear open your retirement account statement when it arrives every quarter? No? What about regularly checking in on the status of your other assets - equity in your home, real estate...
Trends Don’t Pay the Bills
I recently did a training for a group of business owners on Tiny Tech Hacks. It’s a training that shares my framework for making tech decisions and my absolute “must have” tech tools. During the Q&A one of the ladies in the group asked me a...
Information is Power: Search & Decide
Anyone remember having to paw through vast filing cabinets to find documents or information when you needed it? Specifically I can remember doing this for tax returns and at the library for some college assignments. When I asked my dad why he h...
Information is Power: Nothing Happens Until...
I clearly remember a sign on an executive’s desk in a tiny 12 person company I worked for. It said “ Nothing happens until someone sells something.” Obviously he was a sales exec, but there was definitely truth in the statement. The same kind o...
Information is Power: You Better Work!
I know RuPaul was talking about models when he said “You Better Work!” but really, he should have been talking about data. I know lots of businesses that have gone to the effort to collect data, but then fail to use it. That’s like taking the t...
