Elevated with Brandy Lawson
If you own a luxury design business and everything gets decided in meetings but nothing gets written down this season fixes that.
Elevated is hosted by Brandy Lawson, founder & CEO of FieryFX, who has spent over a decade helping companies put software, systems & AI to work where it makes a difference. Each episode is about 5 minutes.
One problem. One trap. One fix. No fluff.
Season 8: Systems & Sanity with AI Meeting Notes, is for luxury residential design companies who are done running their business from memory. We break down how to put AI to work starting with your meetings using simple recording and transcription workflows you can set up with your phone.
New episodes every Wednesday.
đź“‹ Get the AI Note-Taking Guide: cabinetnotes.com
🔥 Take the Sales Superpower Quiz: fieryfx.com/superpower
⚡ More at fieryfx.com
Episodes
215 episodes
Access Granted! If Only It Were That Easy…
It’s no secret that I love a good tip, trick & hack. Listen in for a tasty one that will help when delegating and working with external teams.
Which Web Builder to Choose
The good news & bad news about building websites today is there are a lot of choices when it comes to web builders and platforms. Listen on to this episode for insights on how others have been challenged by this and how you can choose the w...
The Gap Between the CMO & COO
Modern organizations typically find themselves with a leader of Operations, usually a Chief Operating Officer and a leader of Marketing either a Vice President of Marketing or Chief Marketing Officer. And that's great, except there seems to be ...
Who Needs Marketing Operations?
It's easy to believe we don't need the “big fancy things” when we're just a scrappy little team or business trying to get off the ground. Listen on to find out who actually needs marketing operations.
The Most Effective Shortcut We All Avoid
If you've listened to the podcast, you know I love shortcuts, hacks, tips and tricks. In this episode I'm sharing one that is extremely effective, but it’s probably the unsexiest shortcut on the planet. Embracing this will change almost everyth...
The Marketing Organization that Didn’t Need Metrics, Until They Did
Metrics are a critical part of a marketing team's ability to be proactive, understand what's working and what's not working and adjust accordingly. Sadly, spending time, expertise and resources in pursuit of metrics sinks to the bottom of the p...
Common Symptoms That You’re Missing Marketing Operations
No marketing team is perfect and without challenges. In this episode, we’re talking specifically about common symptoms that are clear indicators that you are lacking marketing operations.
Why You Need Marketing Operations
Looking for leverage? Need to go faster, further with less? That is why organizations need Marketing Operations. Wonder if this might be you? Listen on to this episode to find out.
Can we kill the word Excellence please?
Can we kill the word excellence? Please? Warning, the podcast episode you are about to listen to is a bit of a rant. As FieryFX has embraced our positioning as a marketing operations agency, every time I'm engaged with some sort of content abou...
The Evolution of Marketing Ops: One Woman’s Story
I’ve run my own business for 10 years and in that time we’ve always been a Marketing Operations company, I just didn’t realize it. Join me on a little journey through my experience in the evolution of this new sector of marketing to give you so...
Why you maybe haven’t heard of Marketing Operations
Do you also get that FOMO feeling when you hear a term you’re unfamiliar with? Well, don’t fear missing out on Marketing Operations because in this episode of Leverage Your Spark I’ll reveal why you may not have heard of this yet.
What is Marketing Operations? (a.k.a. Marketing Ops)
Welcome to Season 3 of Leverage Your Spark! In this first episode we’re answering a very fundamental question for modern marketing teams: What is Marketing Operations? You may not be familiar with this term, you might have heard it used, but if...
What’s coming in Season 3 (Trailer)
Leverage Your Spark is a podcast that delivers quick & easy to digest knowledge bombs for CMO’s and other marketing leaders who need the most out of available resources to execute big growth. Each 5 minute episode delivers insights and simp...
The Tools to Make Breakups Easier
Breakups are hard, and can be even harder if you've left clothes in the closet, toiletries in the bathroom and your favorite mug in the kitchen cabinet. In this episode of Leverage Your Spark, let's talk about how to use technology, tools and p...
Case Study: Stories of Parting
All good things must come to an end, and parting can be such sweet sorrow. However you put it, when working with experts and external agencies, whether the experience was great or terrible, nothing lasts forever. In this episode of Leverage You...
You’re Fired! Handling an unexpected end to a client-expert relationship
In life and in business, there often isn’t a happily ever after. People change roles, companies evolve, get bought, go out of business and experts get fired.In this episode we’re tackling the uncomfortable topic of the unexpected end to ...
Until next time... Wrapping up a project engagement
You hired the right expert, they were a great fit, they did the work you needed and now the project is done… so, what now? That’s what we’re chewing over in this episode of Leverage Your Spark.
Don’t schedule a meeting, do this instead
Unnecessary meetings and excessive emails are personally offensive to me, because efficiency and effectiveness are two of my top values. Listen in to this episode of Leverage Your Spark to learn how to avoid pointless emails & meetings and ...
Case Study: Aspirational Brand
Transformation is hard, uncomfortable and sometimes in the middle of the journey, we aren’t sure we still want to end up in the destination we set out for. It’s even more challenging if we’ve hired someone to help us.It’s story time in t...
How to Work with Experts: Don’t Flatten the Value
In the last episode, we discussed how to avoid hiring an expert steamroller. You know, somebody who comes in, hijacks the project and leaves you with something you didn't even want in the first place. In this episode, we're going to talk about ...
How NOT to Hire an Expert: The SteamRoller
Sometimes when we hire expert help, we don’t end up getting what we wanted, and are left with something we don't even know what to do with. This is fairly obvious when the expert is a personal stylist, or decorator (anyone remember the straw wa...
Ways to work with an expert
If you've ever wondered how to engage with someone to solve a problem, you're not alone. Even with websites it can be really unclear if you need a designer, developer, SEO expert, or something else entirely. Let's help clear that up and get you...
Trick to avoid the wrong experts, but you’re not going to like it
There are a few things in my industry that I get really fired up about. Near the top of that list is a sneaky little question that clients get asked all the time. And it's actually a hallmark of an amateur. The question is… Do you l...
Case Study: Now you can see it
If you've ever wanted to hire help, but didn't know exactly what to ask for, or what you needed, you only really knew that you needed something, then this episode of Leverage Your Spark is for you.
Prepping to work with an expert
Isn’t it great when things ARE as advertised? When you get the value from something you invested in. It is an incredible feeling.To get that feeling every time you work with an expert, listen to this episode of Leverage Your Spark and le...