Amplify Your Time: Get More Done Using What You Have

Welcome to Leverage Your Spark, the podcast that helps entrepreneurs and business leaders amplify their time, energy and impact. I’m your host, Brandy Lawson and in today’s episode we're discussing how to make the most of the 24 hours we all ha...

Boost Productivity: Strategies for Leveraging Your Existing Software Tools

Software Optimization Guide: From Subscription Chaos to Maximum ValueDrowning in software subscriptions that feel out of control? Discover why you're probably using less than 50% of the features you're already paying for—and how s...

5 steps to clarifying the metrics you actually care about: Step 5

In this episode, we're discussing the final step to Discovering the Metrics that Matter: Surfacing the information to the organization. If you've been following along in the last four episodes, we’ve broken down the first four steps of clarifyi...

5 steps to clarifying the metrics you actually care about: Step 4

In this episode we’re digging into how to Step 4 of Measuring the Metrics that Matter: how to track data for those metrics. 

5 steps to clarifying the metrics you actually care about: Step 3

So far in clarifying the metrics you actually care about you’ve outlined your goals and clearly defined when they are done.In this episode we are covering step 3, which is making a list of leading indicators for that goal. That is, what ...

5 steps to clarifying the metrics you actually care about: Step 2

In the last episode we covered how to start setting some mile markers so you can more easily see where and how you are making progress, decoded KPIs and laid out step 1 of finding metrics that matter, and that was to set goals.Now on to ...

Steps to clarifying the metrics you actually care about: Step 1

When working on operational improvements, and business optimization, it really helps to set yourself some biomarkers so you can more easily see where and how you are making progress in business lingo. These are called KPIs, which stands for key...

Trailer Season 4

Google Analytics 4 Questions for Your Marketing Company

Google Analytics four, or GA four, as is also referred to, this is the latest version of Google's free service that enables you to track what users are doing on your website, or in your app.

What is Google Analytics 4?

The short answer is that Google Analytics 4 is Google's free service to gather data on how users are interacting with digital properties, most often used on a website or in an app. Basically, it's used to track what people are doing on your web...

Marketing Automation vs. Marketing Operations

By now pretty much everyone has heard of marketing automation, but marketing operations isn’t quite as well known. In this episode of Leverage Your Spark we’ll decode how Marketing Operations is different from Marketing Automation.

When to Hire a Marketing Ops Agency

Comedy isn’t the only place where timing really matters. Knowing when to add expertise or capacity is one of the trickiest parts of leading teams. Let’s decode the timing of hiring a marketing ops agency for you in this episode of Leverage Your...

How to Hire a Marketing Ops Agency

Hiring is one of those areas of business that seems straightforward… but then anyone who’s tried to do it will tell you it is anything but. Let’s get you the goods on how to hire a marketing ops agency so you can quickly & easily get the ri...

Questions you might have about Marketing Ops

Because Marketing Operations is a new and still evolving concept, we find organizations and marketing teams have questions about it. In this episode of Leverage Your Spark we’re doing a Marketing Ops FAQ.

Scaling businesses using a Marketing Operations Team

Scale, what a very popular business buzzword! But what does it mean, and how does a marketing ops team factor into it? Well, that's what we're discussing in this episode of Leverage Your Spark. 

Expand The Benefits of Marketing Automation

Isn't it awesome when you get a new tool and it makes your life so much easier? Yay! Well, what if you could experience that feeling more often? In this episode of Leverage Your Spark, we're talking about how to use a marketing operations team ...

Keep Marketing Automation Running

Your marketing automation is probably broken right now—you just don't know it yet.Teams are routing around failures, patching with workarounds, and spending more time maintaining the chaos than they save from what still functions. Most a...

When Not to Hire a Marketing Operations team

We've talked quite a bit this season about marketing operations, what it is, why you need it, when you need it, and what you might be doing instead. But now it's time to address the elephant in the room. Why wouldn't you use marketing operati...

The Problems Marketing Operations Can Fix

Marketing operations is not a silver bullet, it can't fix every problem in an organization. But there are some things for which it is just what the doctor ordered. What are those? Well, let's talk about it in today's episode of Leverage Your ...

Hiring More Team vs. Hiring Marketing Operations

Hiring more team can seem like a great way to solve a skill or capacity gap. And that can be true. But sometimes it's not. So let's talk more about this in today's episode of Leverage Your Spark. 

Hiring a Marketing Agency vs. Hiring Marketing Operations

So you've hired a marketing agency and, well, don’t they take care of marketing operations too? Let's find out, in this episode of Leverage Your Spark. 

Alternatives to Marketing Ops team - IT Team

No business today can effectively run without technology. That’s why IT teams are a part of nearly every organization. But, does having an IT Team mean you don’t need a Marketing Operations team?📊Grab the Quick & Dirty Guide to Goog...

Alternatives to Marketing Ops team - Web Dev

Marketing operations is a recently coined term, and because this grouping of functions is new, there's lots of alternatives to a formal marketing operations team. Today we're going to talk more about developers, specifically web developers and ...

Alternatives to Marketing Ops team - VA

Sorting roles out in a team can be difficult, and knowing which people go in the right roles is an additional challenge. In this episode we’re continuing the conversation about other alternatives to marketing operations teams and examining the ...

Alternatives to Marketing Ops team - Status Quo

We've talked a lot about Marketing Operations this season, what it is, when you might use it and how you would know if you need it. In the next few episodes we're going to talk about alternatives to marketing operations. Let’s get into what y...